Filters & Games
Now Snapchat has came out with filters that involve playing a variety of different games. This is done by using augmented reality lenses (Constine, 2018). These lenses require the use of your touch, motion and facial expressions in order to participate (Constine, 2018). These lenses allow you to connect with your friends. Your friends can send a snapchat of them playing the game that then invites you to join in with them. Now we don’t have to send just pictures in order to interact with one another. We can now see each other while interacting in a game together competing for high scores.
These augmented reality lenses allow for individuals to feel a connection even if they are far away from one another. Snapchat allows us to connect with individuals in a variety of different ways. This allows for Snapchat to be used for different socializing purposes. If you are extremely bored, you are more likely to start a Snapchat game with one of your friends to waste some time. These games only require a little attention for a small amount of time. This allows you to be able to play against a number of your friends because of the little time the games requires. You are able to interact with numerous friends all in a short period of time.
These augmented reality lenses allows for consumers to associate their self image with a variety of different brands without really realising it (Phua and Kim, 2018, p.1525). Often times, these augmented reality lenses are games that are promoting different brands. We don't really think that's what these games are doing as we are in the moment, focussed on playing the game. Entertainment is huge in capturing an individuals attention.
Citations
Constine, J. (2018, April 25). Snapchat launches AR selfie games called Snappables. Retrieved from https://techcrunch.com/2018/04/25/snappables-snapchat-games/
Phua, J., & Kim, J. (2018). Starring in your own snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands.Telematics and Informatics, 35(5), 1524-1533. doi:10.1016/j.tele.2018.03.020
These augmented reality lenses allow for individuals to feel a connection even if they are far away from one another. Snapchat allows us to connect with individuals in a variety of different ways. This allows for Snapchat to be used for different socializing purposes. If you are extremely bored, you are more likely to start a Snapchat game with one of your friends to waste some time. These games only require a little attention for a small amount of time. This allows you to be able to play against a number of your friends because of the little time the games requires. You are able to interact with numerous friends all in a short period of time.
These augmented reality lenses allows for consumers to associate their self image with a variety of different brands without really realising it (Phua and Kim, 2018, p.1525). Often times, these augmented reality lenses are games that are promoting different brands. We don't really think that's what these games are doing as we are in the moment, focussed on playing the game. Entertainment is huge in capturing an individuals attention.
Citations
Constine, J. (2018, April 25). Snapchat launches AR selfie games called Snappables. Retrieved from https://techcrunch.com/2018/04/25/snappables-snapchat-games/
Phua, J., & Kim, J. (2018). Starring in your own snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands.Telematics and Informatics, 35(5), 1524-1533. doi:10.1016/j.tele.2018.03.020
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